Digital Entrepreneurship

المجموعات المستهدفة:

With this course, we address those who are already thinking about becoming an entrepreneur, those who are not sure yet whether they want to become entrepreneurs but who are interested in entrepreneurial topics and entrepreneurial thinking, and also those who definitely never want to become an entrepreneur but who are mindful of societal and sustainable challenges that require new ways of thinking.

المتطلبات المهنية:

Englisch-Kenntnisse

المتطلبات التقنية:

Keine besonderen Anforderungen.

منهجية وكالات العمل:

• C 1410-20-10 Internetnutzung - allgemein

المحتويات

What exactly does digital entrepreneurship mean and how does it differ from "classic" entrepreneurship? How does digital entrepreneurship influence the economy and society? How does effective collaboration between different stakeholders work and what role do digital ecosystems play in this? What kind of entrepreneurial mindset does digital entrepreneurship need?

Not only in times of Corona, digital companies, digital business models and digital business processes are on the rise. Using many examples from entrepreneurs and scientists, you will learn in a clear and practice-oriented way what it means to be a digital entrepreneur. Based on state-of-the-art examples from digital entrepreneurship research, you will develop your own digital entrepreneurship approach and philosophy.

What will I learn in this course?
Especially in these current times, we want to encourage proactive thinking about the ‘new normal’ in times of crisis. You will learn in this course how to think and act in an entrepreneurial way. We will be using a reflective approach to Digital Entrepreneurship, focusing on building an entrepreneurial mindset for practice, research, and policy.

This course is not about writing a business plan nor will it teach you different entrepreneurial tools like Business Model Canvas. We will be touching different strands of digital entrepreneurship research and action like impact entrepreneurship, social entrepreneurship, female entrepreneurship, entrepreneurial ecosystems or entrepreneurial teams, to name just a view. All topics will be considered through a digital perspective, i.e. how digital technologies influence these fields. The class builds on state-of-the-art research, literature, and practitioners’ insights in order to jointly reflect the underlying principles and schools of thoughts.