Inside the Belly of a Search Engine

Target Groups:

- People who use search engines, and who are concerned about privacy issues or tracking. - Students who conduct research on the Internet using search engines as part of their studies. - Auditors who use search engines to obtain information about companies. - General public

Professional Requirements:

Englisch Kenntnisse

Technical Requirements:

Keine besonderen Anforderungen.

Classification of the Federal Employment Agency:

• C 1430-20-10 Web-Administration - allgemein
• C 1435-10-60 Webentwicklung

Contents

This two-week workshop aims to provide an introduction to how search engines operate in terms of how web pages are discovered, indexed, and retrieved to display information in a structured form to respond to queries (words used to search for information). We discuss how documents are clustered based on similarity and ranked based on query relevance to generate responses to user queries. As a concluding highlight, we consider various forms of visualizing search engine results and why search engines like Google remain popular.